iCom: Must-haves for online shops
Now that everything can be accessed on the internet, a lot of people have been migrating to online stores instead of putting up physical stores that require a lot of maintenance and fees from rent and other fees. The charm of online shops is not just about its low maintenance nature, but also in its easy and accessible service that allows customers to shop at the comfort of their homes.
Establishing your own online shop comes with a lot of rewards, but it also comes with its fair share of disadvantages. For example, the competition on the online platform can be quite high especially now that more and more stores are shifting to online stores.
Finding success in establishing your own online store isn’t hard. You just have to make sure that you plan your business properly and offer products that can catch your target market’s attention. If you’re a beginner in starting your own online business, here are some tips that can help you make your online ventures grow!
Have an engaging web design
Having the best product or customer service doesn’t mean anything if your web design is not engaging. According to a study by Kissmetrics, at least 93% of buyers give importance to web design when they go to an online store. Most buyers judge a site’s appearance when purchasing items.
Fortunately, there are a lot of ways that you can do to spruce up your website. If you don’t know how to design a website, you can always opt to hire a freelance artist that can give you good rates. Make sure that you communicate the design you have in mind so you and the artist can come with a design that captures the essence of your brand.
However, if you don’t have the budget to hire a web designer, you can always try out great e-commerce websites that offer free templates that you can use for your site. You can try TemplateMonster, TonyTemplates, and Apollo Theme. These sites offer clean, intuitive designs that you can use free of charge. Additionally, you can tweak the designs so you can personalize the template into something that matches your brand’s name.
Create a good ‘About us’ page write up
When a client visits your site, one of the first pages they go to is the ‘About Us’ page. Everything they need to know about you and the product should be laid out on that page.
From the get-go, your About us page should contain all the necessary information customers need to know about you. Information such as testimonials, achievements, and any kind of proof that you want your customers to know about you.
Make sure to the most of your about us page because it could eventually help you gain more customers, especially if they find your content clear and easy to understand. Don’t forget to include details such as contact email, address, and social media channels.
Make sure you don’t clutter your ‘About us’ page with too much information so your customers won’t be overwhelmed with too much information. Just keep it straight to the point, but not too direct that your write up sounds too lacklustre.
Try collaborating with other brands
When you’re doing online business, it’s a good idea to expand your network by collaborating with other brands. You don’t have to tap big companies, having a good connection with a few, but trusted small businesses is enough. Not only can you help you build a good image for your customers.
When creating a collaborations page, make sure to highlight your partnership with companies and show your clients the reputation you built with your partners.