Making friends are always important. Make sure you find out the reasons why when you read this article here at iCom. The reasons you need to make friends are the following:
1. You will gain valuable insight into what makes people tick and how they think.
2. You will be able to pick up a lot of important tips on making friends just by watching and listening to people as they talk with each other.
3. You will be exposed to some of the finest minds in marketing. People like Paul, Jay Abraham, Ken McCarthy, John, Brian Kay, Joe Sugarman, Joe Sugarman and so on. People who are at the top of their game and are willing to share their wisdom with the world. OK, now that you know the reasons you need to make friends, let’s get started. The first thing you need to do is say “Hello” to a few people. It doesn’t matter if they are your competitors, your clients, your suppliers, your friends or even your spouse. Just start saying “Hello” to some strangers and see what happens. I guarantee you will be surprised at how quickly people will start to respond to you and how easy it will be for you to make new friends. Here’s another little exercise you can try. Go to your local library and read the following articles:
Friends can provide perspective. Perspective on what? On almost anything. Perspective on your business. Your products and services. Perspective on your life. Perspective on other people. And much, much more.
When you have enough friends, you’ll have a large enough “support system” of people who will give you objective feedback about yourself. This is especially true when it comes to evaluating your work. You see, often, we become so involved in whatever we’re doing that we simply can’t see things objectively. We can’t see our own failings with enough clarity. A friend who cares will simply tell you the truth even if it hurts. A good friend will do this without offending you.
As I mentioned before, I had a friend in Los Angeles named Carl Palmer. He died recently at the age of eighty-one. Back in the sixties, he was one of the founding members of the legendary agency called The Rapp & Collins Group. During that time, he did almost everything including write the copy for the famous “Hula Hooper” direct mail package that sold so many refrigerators to so many people. (By the way, if you haven’t read it yet, you should grab a copy of “The First Hundred Million” by Eugene M.